Jane Birdwell, Tablevogue Founder
on January 12, 2017
We help lots of first time business owners get geared up for festivals and trade shows. Presentation really, really matters. We shared some advice with a recent customer that you might find useful.
- Set up your tables and presentation in a manner to receive information as well as disperse information. Most hand-outs never make it past the trash can at the venue. Accessing interested event-goer's contact information for post event marketing is more valuable in the long-run.
- Pre-set important meetings. Make sure and set up in advance meeting times with important prospects and partners. Take advantage of being at the same place at the same time.
- Look for creative ways to let people know you are exhibiting. If local, email your clients - people attract people and having some fans of your product rotating in is always a good thing. If out of town, think of where to reach your target audience. Consider promotional hotel door hangers or a promotional video loop on transit near the exhibition hall or venue.
- Say no to backless table covers or poorly fitting table covers that are easily dragged off by the hustle and bustle of a show. Tablevogue your table and let them know you mean business.