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Posted on June 20, 2018
NEW YORK – June 21, 2018 – Global textile manufacturer WestPoint Home and Tablevogue, the budding brand of fitted table covers for personal and professional use, are proud to announce a partnership to expand Tablevogue’s category-disrupting, patented collection of sizes, colors and decorative designs. Working in tandem, the two companies are expected to reconstruct the estimated $1 billion table cover category and capitalize on logical adjacencies.
Constructed with a patented and protected stitched corner and pleat, the popular line of fitted table covers has quickly become the logical replacement for burdensome and time-consuming skirting requiring pins, clips, adhesives and ill-fitting drapes common in the hospitality industry. Tablevogue allows hostesses from all walks of life to create meaningful, creative experiences and celebrations. Outside of special occasions, Tablevogue perfectly complements requirements for affordable home décor, professional events, fundraising, and more.
“Our state-of-the-art manufacturing operations and world-class logistics will allow us to curate and distribute a broader collection of proprietary fitted table covers and position us to add complimentary products,” said Jud Lusk, Senior Vice President of WestPoint Home. “We fully expect this new partnership with Tablevogue will disrupt the table linen category, and we are poised to meet demand.”
Founder Jane Birdwell said, “WestPoint Home immediately recognized that we created a new category with fitted table covers and we’re thrilled to harness their knowledge, experience and resources to meet increasing demand for stylish prints and imprinted goods. We are certain together we can give our customers even more of what they keep telling us they love.”
The enhanced collection also features increased wrinkle protection and fabric weights for any indoor or outdoor celebration, party or home décor accent. Additionally, the modern fit looks clean and can be easily themed to match complimentary tableware or accessories of all types. Quite simply, there’s no other fitted product available today that boasts a one piece fitted full coverage. The innovation is genius and poised for rapid expansion with WestPoint Home’s considerable resources available to Tablevogue.
For more information about Tablevogue, visit: www.tablevogue.com.
About WestPoint Home
In 2013, WestPoint Home celebrated 200 years of its heritage as a home fashion pioneer. Our legacy can be traced to Stevens, established in 1813, with the manufacture of woolen broadcloth. Throughout the past 200 years, WestPoint Home and the companies that represent our heritage have been leaders in the innovation, sale and fashion of home textiles, experimenting with new fabrics to meet our customers’ ever-changing needs. Our legacy is simple: quality, affordable, and fashionable products for every customer. And we still lead the way. WestPoint Home sells products under its own legendary brands including Vellux®, Martex®, Utica®, Luxor®, Patrician®, Grand Patrician®, and Modern Living®. For more information, visit: www.westpointhome.com.
Jane Birdwell created Tablevogue in 2012 to fill a very basic need: build a better table covering. As an entrepreneur and a frequent entertainer, she was frustrated that something so easy as covering a folding table was so hard. She launched Tablevogue to offer fitted table covers that were easy and quick to use, fit securely without the risk of slipping or blowing away. Tablevogue offers a curated collection of affordable solids and decorative fitted table covers for standard sizes of folding and banquet tables. Limited edition decorative designs are being 100% made in the U.S.A., in the Florida panhandle. The patented design is durable, stain-resistant, machine washable and includes fitted corners with vertical seams, tailored pleats and full-length (to the floor) coverage. Tablevogue offers custom imprinting with modern screen-print and embroidery technologies. Styles begin at $37 USD. Visit www.TableVogue.com for details.
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